Grow Your SmartGraft® Practice with
the Hair Restoration Marketing Experts
Research on the internet is the first thing a person does after finally admitting to a hair loss problem. Hair loss is a sensitive topic that erodes confidence and attacks one’s sense of self. Prospects want to learn about their options before they ever show up in your office for a consultation, and this is especially true for men suffering from hair loss.
The good news is that an effective digital marketing campaign can answer their questions and draw them to your practice. It can even pre-sell them to a degree before they walk in your door.
SEO Case Study
Robotic Hair Restoration Of Long Island (RHRLI) was one of the first on the island to introduce a robotic hair restoration procedure. While we saw great success with traditional marketing services, we also saw room for improvement. Download our case study to learn how implementing more forward-thinking and automated systems resulted in such remarkable successes as a 48% reduction in cost per lead within 6 months.
The Process of Acquiring Prospects
Hair restoration surgery is a big decision. People want to know they’re making the right decision, that there isn’t an easier solution to try first, and, if surgery is their best option, that they’re selecting the right doctor who can provide the results they want. They also want to know what’s causing their hair loss, and if it’s a symptom of another health problem.
An effective, specialized marketing strategy puts your SmartGraft® hair restoration practice in front of these seekers early in their research process and keeps it there until they’re ready to act. How? Through a combination of laser-focused ads in a variety of platforms (Google search results, social media, apps, etc.) that bring you to their attention and informative, strategic, optimized content that answers their questions – and positions you as an expert and authority for hair restoration in your service area.
Additionally, a lead generation and nurturing campaign can be incorporated to get prospects into your sales funnel and keep the conversation with them going until they’re ready to book a procedure. The nurturing campaign can also keep them engaged so they recommend you to friends and to possibly sell them other treatments your cosmetic medicine practice may offer.
Rise Above the Competition
More and more men today are willing to deny nature and pursue methods of staying young and vigorous, and that goes beyond a gym membership to restoring their hairlines. Advancements in hair restoration surgery provide more natural-looking results than ever, which adds to its growing popularity, and technology like SmartGraft® make the procedure more accessible.
However, this growing popularity for hair restoration treatment means that more cosmetic medicine practices and even medispas are adding hair procedures to their list of services, which means increased competition. The industry is projecting a 25% growth in hair restoration procedures over the next several years. How can you maintain client flow, let alone grow your SmartGraft® practice? Through specialized hair restoration marketing strategy.
HLM Can Take Your Hair Restoration Practice to the Next Level
HLM has more than 10 years of experience marketing both medical practices in general and hair restoration clinics in particular. We have a proven track record of developing specialized content that answers the questions people have when they face their growing hair loss, and does it while maintaining HIPAA compliance.
Our content marketing strategy positions you as an expert they can rely on for answers, which builds trust that brings them to your door. This is supported and supplemented by Paid Ads/PPC, Local Search Engine Optimization, and other marketing methods to draw prospects to your sales funnel and keep them engaged until they’re ready to book a
consultation and procedure
Whether you have a dedicated hair restoration practice or if SmartGraft® hair restoration procedures are a recent addition to your other services, HLM can put together a custom marketing package that will increase your brand visibility, build trust and authority, increase lead generation and conversions, thereby growing your business. Take the right step to stay ahead of the competition and be the leader in your field. Contact HLM today and take your practice to the next level.
The team has done an excellent job at getting us consistent quality leads. People who are educated and ready to pull the trigger when they come into the office.