In 2016, our foray into the world of hair transplants and hair restoration commenced as we began our online marketing journey, representing a very well-known, highly respected, and reputable hair restoration practice on Long Island, New York. Since then, we have meticulously monitored and recorded search volume trends from the major search engines to understand patient interest and demand better. In this post, we will delve into the search volume data for popular hair restoration and transplant keywords in the United States, sharing valuable insights and observations to assist medical professionals in the field.
Let’s first talk about Seasonal Surges. It’s apparent when more patients are in the calendar or more consults are coming in. The following section helps shine a spotlight on when these surges begin and typically taper off.
Understanding Seasonal Surge from October to Mid-January: Drawing from historical data, a consistent pattern emerges with increased search volume for hair restoration and hair transplant keywords, starting in mid to late September and peaking around mid-January. During the months of October to January, a surge in interest is evident, making this period the busiest for hair restoration practices. This upward trend can be attributed to individuals seeking a full head of hair for the upcoming summer months.
Gradual Decrease Until April or May, but Still Maintaining Significance: Following the peak in mid-January, the search volume gradually declines until April or May of the subsequent year. Despite this decrease, the numbers remain relatively high compared to the pre-surge period, indicating sustained interest in hair restoration procedures throughout the early months of the year.
Quieter Months of July and August: In most markets, search volume for hair restoration and hair transplant procedures experiences a decline during July and August. Several factors contribute to this temporary lull, including vacations and seasonal distractions that may divert attention from these treatments. Additionally, some individuals may postpone planning procedures during these months due to their summer plans. While clinics are still closing and working on new patients during these months, it’s not uncommon that people want to look good for next summer” as opposed to “next winter”, unless they have specific goals they’re looking to accomplish. So there is no reason to stop advertising during these months.
Year-Over-Year Growth: A comprehensive analysis of year-over-year search volume data reveals a consistent increase in interest for hair restoration and hair transplant procedures. Across different years, each corresponding month displays a steady upward trend, signifying the growing awareness and acceptance of these procedures as effective solutions for hair loss.
Positive Outlook for 2023: Notably, the year 2023 exhibits an exceptionally high search volume for hair restoration and hair transplant procedures, surpassing all previous years. This surge indicates a positive sign for doctors and professionals in the field, suggesting that 2023 will be a busy year for hair restoration practices. The substantial increase in search volume further underscores the growing interest and demand for these procedures.
Leveraging the Data for Improved Marketing Strategies: To leverage this valuable information for your practice and online representation, consider the following strategies:
1. Identifying Peak Search Volume in Your Target Area: Utilize the live chart provided above to determine when search volume begins to surge in your specific region. Understanding local trends can help you plan and allocate resources effectively.
2. Crafting Impactful Marketing Messages: Set your practice apart by focusing on outcomes and building a rapport with potential clients, moving away from solely discussing grafts and costs. Emphasizing patient satisfaction and successful results can resonate better with prospects.
3. Strategic Alignment of Advertising Spend: Plan your advertising campaigns to launch a few weeks before the expected increase in search volume. This will allow ample time for optimizing landing pages and paid search campaigns, ultimately improving your Google quality score and reducing the cost per click.
Conclusion: Our journey of online marketing and representation in the hair restoration industry has provided us with invaluable insights into patient interest and behavior. By analyzing search volume trends, we can better understand the seasonal patterns and continuous growth in demand for hair restoration procedures. Armed with this knowledge, medical professionals and representatives can tailor their strategies to meet the rising interest in hair restoration solutions throughout 2023 and beyond.
Continuing with the second installment of our series, titled “Hair Restoration Trends 2023: Revealing Insights and Demand,” we delve into the analysis of search phrases linked to medical tourism.
Be sure to sign up for our mailing list to be the first to know when part two of this series is released, where we dive into the emerging surge of terms related to medical tourism.
If you’re interested in how hair loss marketing can help your practice or even make sense of what to do with the information provided, don’t hesitate to book a meeting directly with Joe Garraffo by clicking here.