Did you know that more than 234,000 searches about celebrity hair are performed every month?
Sometimes the person is envious of the celebrity’s hairline and wonders if theirs can look the same. They might even be looking for the surgeon who restored the celeb’s previously thinning hairline.
Celebrity hairlines, year-over-year have a very healthy search volume. That’s great for the entire industry.
But it could be wasting your ad budget.
Here’s a list of the Top 5 celebrity searches involving hair:
- david beckham hair transplant/restoration/etc
- matthew mcconaughey hair transplant/restoration/etc
- joel mchale hair transplant/restoration/etc
- bradley cooper hair transplant/restoration/etc
- jamie foxx hair transplant/restoration/etc
We’re not claiming that these celebrities have had a hair transplant. We’re just reporting the most popular search results for celebrity hair. These five and their variations represent more than 80% of all celebrity searches.
If you’re running paid search on Google, it would be smart to try this.
- Pick a few names from the list above and go to Google. Hopefully, you’re running this search within the pre-defined radius your ad should show up in, i.e. your office, home, mobile device near office, etc.
- Now search.
- Look at the results and note if one of your ads is displaying alongside the search results.
If you don’t see your ad, that’s great! Whoever is running your ads understands the market and how to save you money.
Why would seeing your ad be a bad thing?
Having your keywords gather impressions on Google without generating clicks is a problem. Low click-through rates (CTR) suggest poor relevance, hurting your quality score and potentially increasing future ad costs. It also means fewer conversions and wastes your budget. The money lost could have been spent targeting your next patient.
But it shows interest in hair, you might be thinking. Yes, but not in a way that converts to leads for your hair restoration practice.
We see this all the time. You must be diligent with eliminating negative keywords that don’t drive revenue or turn into clicks that become prospects. Even something as simple as adding these keywords to your Google ads campaign could end up saving you countless dollars and increased prospects.
Why does this happen?
When your campaign was set up, it was likely created with very broad parameters set for what word or term should preclude the words “hair restoration.” For example, you’d want your ad to be seen for queries such as hairline hair restoration, African American hair restoration, etc.
What should you do?
If you found that your practice is guilty of these wasted impressions, reach out to your online advertising manager, and request that they add new negative keywords, or reduce what could show before or after terms such as * hair restoration *
By the way, if you’d like a full list of the most common search terms emailed to you, click here, and we’ll send you a CSV document that you can share with your team. Remember, these are only single instances of each celebrity and do not include the many variations that people will search for. Plus, it’s fun to see who people think had hair restorations 🤣
