Most Popular Hair
Restoration Pages

Whether you’re running a new boutique hair restoration clinic, or you’re planning a new website dedicated solely to restoration, having the right content makes a difference. We’ve compiled a list of the most visited services, or core pages on successful hair restoration websites, plus a few more you should consider, depending upon your service specialties.

The 10 Most Popular Pages Successful Hair Restoration Websites Haves:

1. Before-and-After pages – Visitors spend the most time looking at before-and-after photos. It gives them a sense of the results you provide and helps them envision themselves as the patients. This is a vital section of your website, and you should be regularly updating it with new before-and-after photos.
2. Financing – A large number of your prospects will be thinking about how to pay for the hair restoration surgery they need. Make saying “yes” to booking a procedure with you easier by giving your prospects financing options for the surgery. And to make things easy for you as a practice owner, we’ve put together a list of options for you to consider. (LINK)
3. Solutions – This is generally an overview of all services you offer, with breakout pages for each offering. That includes, but is not limited to, PRP, laser, FUE, etc.
4. Testimonials – Keep those fresh by updating them regularly, and try not to copy everything from Google and Facebook. Having a variety of testimonials unique per platform builds more credibility with your prospective patient.
5. Video – From answers to testimonials, video is always in the top 10 of most visited pages.
6. Procedure Details – If you’re promoting a robot like SmartGraft®, ARTAS®, NeoGraft®, HARRTS®, etc. detail the benefits, the process, the history, and why the doctor and clinic stand behind this technology.
7. Doctor Bio – While most doctors include a bio, remember that you want to focus on your hair restoration experience so make sure your bio is adjusted and reflects that. No one is saying that your years of experience in the ER or fellowship in anti-aging isn’t worth listing, but it shouldn’t be everything. Why are you the hair doctor “I” should see? Address that in your bio.
8. Your Office – Prospects want to see what your office looks like, from the waiting room to the procedure room. Share those pictures. It helps to build rapport and trust. If you have a a TV setup, a barber chair, or even an Xbox® for the patient’s comfort, show it off!
9. Blog – When you think about your blog, remember this saying “No one cares what you had for lunch yesterday.” Only write about things that will help or change the lives of your prospective patients. Focus on topics that will help you connect with them.
10. Request a Consult – Don’t hide the button, and don’t allow the experience to become so intimidating that people don’t fill out your form. Oh, and remember to comply with all of those fun HIPAA regulations.

While those are the top 10 most popular pages, we have been seeing more and more requests from doctors to add a few other pages to their websites. However, consider carefully if they are appropriate for your website before adding them. If you or your staff are not ready to perform facial hair restoration, don’t offer it yet. We also always recommend that our clients have a few before-and-after photos before they create their page for facial/eyebrow restorations.

Pages your practice should consider adding:

• Eyebrow Transplant/Restoration
• Facial Hair Restoration
• Gender-specific pages, including female and trans
• Video testimonials