Thank You

One of the most frequent complaints we hear from practices is that they feel like they’re chasing leads. Where the lead comes from doesn’t matter, and yes, it stings more when a paid lead has gone dark on you. The underlying issue is that qualified leads initially showed interest but have since become unresponsive. It’s […]

Did you know that more than 234,000 searches about celebrity hair are performed every month? Sometimes the person is envious of the celebrity’s hairline and wonders if theirs can look the same. They might even be looking for the surgeon who restored the celeb’s previously thinning hairline. Celebrity hairlines, year-over-year have a very healthy search […]

As interest in hair restoration surgery has grown, so has search volume for medical tourism as a way to get treatment and save money at the same time. HLM has performed comprehensive research and gathered extensive data regarding seasonal patterns and search demands for medical tourism in foreign countries, using both Google and Bing search […]

In 2016, our foray into the world of hair transplants and hair restoration commenced as we began our online marketing journey, representing a very well-known, highly respected, and reputable hair restoration practice on Long Island, New York. Since then, we have meticulously monitored and recorded search volume trends from the major search engines to understand […]

Recently, we completed an amazing study of more than 450 hair restoration clinics across the United States. You’ll learn more about the full results soon, I promise. But today, I’d like to talk about something unexpected we found from our survey. Something so simple, but something often abused, calling more than once without leaving a […]

As a hair restoration surgeon or business owner, you may be looking to promote your services on Google Ads. However, if your landing page includes information about PRP therapy for hair restoration, you may find that Google is removing your ads. In this article, we will explore why Google has this policy and what you […]

Elmer Wheeler was considered the best salesperson alive in the 1950s and 1960s. He sold newspapers and radio ads and was most famous for saying:  “Don’t sell the steak. Sell the sizzle!” Elmer says it’s the sizzle that sells the steak, not the cow. This method makes sales “more accurate, foolproof, and faster.” You can […]

“Price shoppers, they’re a waste of our time,” said “John,” a sales rep I spoke with recently and whose name I want to keep confidential. John was referring to the people who are shopping for the best price and turning a blind eye to every other factor they should be considering for their hair restoration […]

As we’re approaching the end of the year and many clients are making changes to their websites, I wanted to share some interesting findings with you. Did you know that in almost every market where we represent a hair restoration client, their before-and-after page is the second or third most popular page on their site? […]

I’ll keep this email short and to the point. Here’s an idea to generate homegrown, last-minute interest in potential procedures. Question Have you been storing all your old leads and prospects that never panned out? If you answered yes, now is a great time to reach out and start that conversation with some year-end specials […]