Engage Your Target Audience And Build A Rapport With Them
Standing out from the crowd and creating a rapport with your potential patients is about answering their questions. If your website lacks the proper pages and content, your potential patients will leave your site quickly, or more likely, they wouldn’t have found you in the first place.
Did you know that based on 2021 results from the International Society for Hair Restoration Surgery (ISHRS) list out of all Hair Restoration Surgical Procedures by Target Recipient Area, eyebrows accounted for 11.2% of female patients and 2.3% of male patients? This is a prime example of having the correct content on your website. If you didn’t, you’d never engage with that prospect during their time of need.
Expanding your patient base
To achieve consistent growth for your business, it is essential to expand your patient base. One way to do this is through web content writing, which can help increase your online presence. Your services should not be limited to what everyone else has. It should be well documented on your website if you offer unique or specialized treatment areas.
Consistent Fresh Content
Blogging is not just about the latest technologies you offer. It’s your opportunity to connect with potential patients when they’re searching for answers to their problems. Consistent blogging drives new traffic to your website, encourages backlinks from other websites, and helps with long-term results. The prospect may not be ready at this time, but with proper copywriting, and rapport building it’s easier to start the conversation with them.
Remember the Will Smith/Chris Rock slap? We saw this as a perfect opportunity to continue education on alopecia. The end result was 47 phone calls or emails with an attribution source of this post and one
booked completed procedure for one of our clients. This is only one example. Click the button below to discuss your needs and how we can align our content team to match your goals and voice.
Get started with a free marketing assessment call to evaluate your business needs
“Testimonial regarding HairLossMarketing and RHRLI?”
The team has done an excellent job at getting us consistent quality leads. People who are educated and ready to pull the trigger when they come into the office.
– Dr. Baiju Gohil