Recently, we completed an amazing study of more than 450 hair restoration clinics across the United States. You’ll learn more about the full results soon, I promise. But today, I’d like to talk about something unexpected we found from our survey. Something so simple, but something often abused, calling more than once without leaving a voicemail.
Out of the 450+ offices tested, we found that 38.6% of practices called the prospect multiple times without leaving a voicemail. Can you imagine how prospects feel when this number keeps calling but never leaves a message? It’s annoying and almost certainly something that will make your prospect think twice before calling you back if not eventually causing them to hit the spam button on their phone. We’ve even seen practices calling multiple times in one day.
We understand that hair restoration prospects may not always be available to speak immediately. That’s absolutely okay! But here’s an essential reminder: always leave a voicemail message. Here’s why it matters and how it can benefit you:
1️⃣ Respect their privacy and personal decision-making: Hair restoration is a deeply personal decision. Prospects often prefer to discuss it in a private setting, away from prying ears. By leaving a voicemail, you give them the opportunity to choose when and where they want to have a conversation. It shows respect for their personal space and decision-making process.
2️⃣ Familiarity breeds liking: Psychologists have discovered that the more exposure we have to something, the more likely we are to develop a liking for it. By leaving a thoughtful voicemail, you expose the prospect to your name, your passion for hair restoration, and the care you invest in each client. This exposure helps build familiarity, establishing a foundation for trust and connection.
3️⃣ Empowering the prospect: A voicemail message allows the prospect to take control of their engagement. They can listen to your message when they’re alone and able to fully focus on the topic at hand. By giving them this space, you empower them to make informed decisions and approach you when they feel ready to discuss their hair restoration needs.
4️⃣ Avoid potential annoyance: Calling multiple times without leaving a message can be perceived as intrusive and annoying. Worse, you could be mistaken for a robocall. You want to create a positive impression, not drive prospects away. Leaving a voicemail ensures that you make a polite and professional introduction, giving the prospect the space they need while conveying your genuine interest in helping them.
5️⃣ Seize the right moment: By leaving a voicemail, you provide prospects with an opportunity to respond at their convenience. Hair restoration discussions can be sensitive and require the prospect’s undivided attention. They want to have meaningful conversations when they feel comfortable, and no one else is around. Leaving a message respects their desire for privacy and sets the stage for more effective communication.
If you’re thinking, “I can’t leave a voicemail, because it would violate HIPAA,” that’s a myth. The U.S. Department of Health and Human Services in its HIPAA guidelines states that a practice can leave “only its name and number and other information necessary to confirm an appointment, or ask the individual to call back.” You can’t mention hair loss procedures or causes for hair loss in your voicemail, but you can give the name of your practice, your phone numbers, hours of operation, that you look forward to talking to them, etc.
Leaving a voicemail message is more than just a courtesy. It’s about respecting the prospect’s privacy, empowering their decision-making, and establishing a connection at the right time. Let’s make every interaction count. 💇♀️💇♂️✨
If your practice struggles to convert leads or even in generating enough leads to help you achieve your goals such as cutting back from your ER shifts or making that expansion you’ve so desired, let’s talk. At Hair Loss Marketing, we work to integrate with your team and help build systems to close more procedures.